Putting the art into artisan treats

Ealing is home to some of the capital’s sweetest independent artisan bakeries and confectioners – which are also helping the high street through tricky times.

Debaere, is a wholesale bakery based in Perivale, founded by a Belgium master pastry chef in 1998, that only uses natural ingredients and colourings and ensures that everything is freshly baked right before despatch. The company runs a production line factory in Perivale, with a skilled and dedicated workforce from the local area and supplies many bakeries and coffee stores across Ealing as well as further afield.

The company can produce around 14,000 products a day and these range from tea time classics, to more luxurious temptations, such as red velvet cake, artisan bread and event canapes. Last year, the company moved into producing a range of bars, that are labelled with the Debaere brand. Andy Gittens, Debaere’s sales manager, says, “Everything we make is handmade as far as possible.”

Lucy Savage, is the owner of ‘Handmade in Ealing’ chocolates. Lucy’s collaborations with local coffee houses and businesses have included a turmeric, chai and vanilla latte bar with Fade to Black, a Hanwell independent coffee store.Top of her sales list is her hand-painted Bon-Bons.

Today, Lucy, as a micro-business, sells direct as oppose to wholesale, including renting a space in Ealing Broadway’s specialist gift shop ‘All Original’. As Lucy says, it would be difficult to set up a chocolate shop, so the renting a space in another retail unit is a cost-effective way to enter the market with a high street presence which Lucy can brand and product-place. “It’s a permanent pop-up,” she says.

As well as creating delicious foods, what Debaere and Made in Ealing also both share is a close working collaboration with each other and other independent borough businesses through an ever-developing, supportive business network in Ealing.

Talent, passion and joined up working across Ealing’s gourmet food businesses have now fused into the very first ‘Ealing Restaurant Awards’ in 2018 – founded by Andy and the ‘Eat In Ealing' blog - or as Andy suggests ‘the food Oscars but for restaurants’.

Last year, 20 eateries competed for the title, which was won by Matese Pasta Lab. The year’s winner will display the ‘Ealing Restaurant Award’ plaque for a year, before being handed over to the next one.

Read the full story of Ealing’s master bakers and confectioners in this year’s Ealing In London magazine.


Above: Lucy creates her bespoke line of Bon-Bons.