Ground breaking starts on 84 affordable homes for Ealing’s first-time buyers

London’s fastest growing affordable housing developer Pocket Living has broken ground at its latest scheme on Bollo Lane in Chiswick, Ealing – a part 14, part eight and part three storey development built entirely from modular units. Lucy Taylor, Director of regeneration and Planning helped to kick off construction on the innovative project by breaking the ground on site.

The 112 unit development is Pocket Living’s third in Ealing and its fifth utilising the latest techniques in modular construction. Modular techniques see completed flats assembled in factories before being transported to sites and installed with cranes.

It will provide 84 new affordable homes for local people in Ealing and 2,750 sqm of commercial space capable of delivering 200 jobs

The use of modular construction on the site will shave around six months off the development’s total build time and see the project completed mid-2019. If scaled up more widely, Pocket Living believes that modular construction could increase the supply of homes and help tackle London’s housing crisis.

The site will feature 84 affordable flats to be sold outright at a discount of at least 20% to local first-time buyers. The homes stay affordable in perpetuity and they are always restricted to first-time buyers livingorworkinginthelocal London borough. One of Pocket Living's most striking distinctions is that Pocket buyers own 100% of their home, differing from more complicated shared ownership schemes. This model allows city makers, London’s hard-working young people on moderate incomes, as a route into homeownership.

The development will also include 28 open market flats, three communal roof terraces and 2758 sqm of commercial space with flexible use (including light industry) which is capable of providing 200 jobs.

Pocket Living has previously delivered 39 affordable homes at Sudbury Heights Avenue UB6 and 36 affordable homes at Western Road UB2 in 2016. The homes at Western Road UB2 were all sold to buyers who already lived or worked in Ealing and were sold from £165,000.

Pocket Living’s commitment to increasing Ealing’s permanent affordable housing stock comes on the back of a £150 million finance agreement with the Mayor of London, Lloyds Bank and the Homes and Communities Agency (now Homes England). This ground-breaking collaboration between the public and private sectors will see Pocket Living start on 1059 affordable homes by March 2021, around a third of which will be delivered using modular construction.

Pocket homes are built for singles and couples – its buyers have an average household income across London of around £42,000.

Pocket Living’s Chief Executive Marc Vlessing said:

“Last Summer the Mayor of London invested in Pocket Living because we are able to deliver high quality affordable homes for local people at speed using modular construction. This is one way Pocket Living is helping to solve London’s housing crisis. Factory built modular homes are quicker to build and far less disruptive to residents - with 60% fewer trucks coming to sites and 90% less waste.

“We’re delighted to be delivering our third site in Ealing. The new Pocket homes at Bollo Lane in Chiswick represent 13% of Ealing’s annual affordable housing target. Ealing is a great place to live and we know there is huge demand for affordable Pocket housing. We’re pleased to be able to help local first-time buyers get a foot on the housing ladder.”