Decathlon and W H Smith moving to Ealing Broadway Centre

Five new brands, including Decathlon and W H Smith, will be joining Ealing Broadway centre, owners British Land have confirmed.

The new lettings represent over 45,000 sq ft of space and include:

- Decathlon, the world’s largest sporting goods retailer, has signed for 20,000 sq ft

- The UK’s leading news, books and convenience retailer, WH Smith, has taken a 6,400 sq ft

- Sports Direct, the UK’s largest sporting goods retailer by revenue has signed for 17,000 sq ft

- Explore Learning, the learning centres provider, has taken 1,700 sq ft

- Following the success of its temporary unit, Neon Sheep, which specialises in gifts, accessories, stationery and homeware, has taken a 2,000 sq ft lease for permanent space.

Existing tenants at the centre include Wagamama, Primark, Oliver Bonas, River Island and Itsu.

Ealing Broadway centre has an estimated annual footfall of 15 million and is well located in the centre of Ealing, close to the train and tube station. The area will further benefit from the opening of a new Elizabeth Line station in December 2019, significantly improving connectivity to central London.

Ealing Broadway centre includes 130,000 sq ft of office space at International House, some of which has been allocated to Storey, British Land’s flexible workspace brand.

Ben Grose, Head of National Leasing at British Land, said: “Retailers continue to open new stores at well-located and well-managed locations. Ealing Broadway already benefits from fantastic transport infrastructure which is set to be further improved with the arrival of the Elizabeth line in 2019.

“More widely, Ealing is undergoing a transformation with £1bn of new residential and commercial investment that will continue to enhance its appeal.”

British Land recently announced 457,000 sq ft of retail lettings for the six months ended 30 September 2018.

Cushman & Wakefield advised British Land on the lettings.